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What is Page Rank? And

East Moriches New York, NY 11940

What Is Page Rank?

PageRank, often simply called page rank or page ranking, is the foundation of all local SEO efforts. As mentioned, business owners work on local SEO in order to appear higher than their competitors in the SERPs. Those results the search engines deliver after a quick user search have to be assigned a ranking in order to determine where they appear within that list of results.
Page rank is what this ranking system is called, and Google has very specific requirements for the page ranking of any given website or webpage. Websites that have a higher page rank will appear higher in the results, while those with a lower or no page rank will appear later in the results.
Google determines the page rank of a website or webpage by determining how many links are pointing to that particular site or page. Each link for any website is counted as a vote for that website and the more links or votes a site has, the higher a page ranking Google will assign to it.

 

Why do search engine rankings change so frequently?

Once business owners understand how the search engines and page ranking works, it’s not long after that they often get frustrated. Just after building up their pages and getting them high in the page rankings, they see their website knocked down a result or two within just a few days or weeks.
It’s frustrating, but it’s not uncommon. There are a few reasons why it happens. One is the fact that new websites and webpages are being put up every day, and the search engines are constantly finding new content. This volume means that new competition is always appearing, and always threatening to knock websites out of their page rankings.

Another reason is that Google is always publishing updates and new parts of its algorithm. However, humans still need to operate websites and make changes within them, and not everyone works at the same pace. When older websites get updates that comply with the latest addition to the algorithm, they can be placed higher up in the rankings, once again knocking out the site that was there previously.
One of the biggest reasons websites start to slip in their page ranking is because eventually the content becomes old if it’s not regularly updated. Google and the other search engines love new content, because it’s always going to be the most relevant to the user. Just being in one of the top page rank spots is not enough. Business owners and website developers need to constantly make sure the site is updated with new and fresh content.

This last statement is the most important. Website owners spend time and money to get their website on page one of Google and begin to enjoy the increased business. then they begin to to neglect the very website that has begun to help grow their business.